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The often-quoted phrase 'Content is King' practically makes sense everywhere. Content has always been perceived as pivotal to any brand story, marketing deck, or ad campaign. For that matter, even if you talk about the…
YouTube recently launched two new features - Auto Translate Caption and Chapter Preview for mobile users. The word timestamp means the digital record of the time of occurrence of an event. Timestamp Preview The time-stamped…
The digital marketing space has gone through massive disruption in the past few years. The change in consumption habits and general acquaintance and acceptance of the digital-world solutions has changed the dynamics of customer engagement…
Every business has its own span of operational scope and customer goals. This is where their practicing frameworks, actionable roadmaps, and communication plans take different routes. Not every business is meant to serve globally and…
Your audience knows you by your communication. That’s the first thing they notice, perceive, and process about you as a prospect. Service comes later. Everything around your brand persona, business presentation, and value proposition are…
In these times of hyper-digitalization and multi-layered online networking, businesses are in dire need to create an effective and seamless online presence that is well-perceived and responded to by its target audiences. Here, every business…
Instagram is virtually at a J-curve of user acquisition and growth. Since there has been more inclination and acquaintance among the users for social media engagements, it is growing to connect with people more persuasively…
As per the latest study done by the Content Marketing Institute, Content Marketing is being adopted by companies more than ever to grow their online influence and reach. About 35% of companies in the US…
Branding is about creating a unique identity. It is not just about the logo or the cover image that you place up there on your profile. It is less material and more perceptive of the…
E-commerce, by the virtue of its offering, is a big online entity. It is about selling products reaching out to people through the digital modes of promotions, acquisition, funneling, vending, payments, and delivery. It could…
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