Building a brand around an idea or for an entity takes a unique combination of talents, as well as a great deal of energy, commitment, and determination to build that identity and impression. Equally difficult…
Your reputation on the web revolves around your content. Irrelevantly created and wrongly placed content can get you a failed communication and build a wrong impression of your brand. At its worst it may scare…
Your audience knows you by your communication. That’s the first thing they notice, perceive, and process about you as a prospect. Service comes later. Everything around your brand persona, business presentation, and value proposition are…
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