The trends and phenomena in digital marketing are going through a restless change. This is affecting the way how businesses build, reinvent, and evolve their strategies to respond to digital practices.
A study conducted on different digital marketing service tools and metrics reveals the state of digital for 2020 and 2021. The results depict key growth indicators, variance metrics, and performance data studied for the period for Content Marketing, SEO, PPC, and Mobile Ads.
With this, you get to see the key depictions and comparative data for different traits and trends in digital marketing. Have a look at the state of digital in 2020 and 2021.
Content marketing has a huge impact on how businesses are able to attract their audiences going with the inbound approach of marketing. Businesses that know how it trends and treads across the digital sphere can better control their digital programs and service bases to respond to user behaviors and operational metrics.
For any content on any platform attention span of an average user is 8 secs.
28% of the content is read by an average user on a web page.
More than 88% of visitors spend more time on a page that has video content.
Over 60% of marketers and businesses admit that content marketing along with SEO and allied organic growth activities are the most preferred inbound marketing tools.
SEO and Search Marketing
Search Engine Optimization and Search Marketing has been a growing affair with more people making online searches. Knowing what works across search networks and how search queries relate to traffic and conversions and analyzing data around that stand highly imperative for businesses operating in the digital landscape.
Around 8% of users look for a business location on Google Maps when searching for results with certain service keywords.
Half of the total search queries on search engines contain four or more words.
More than 90% of total web traffic is directly or indirectly routed through search engines.
Search results supported by thumbnails have a 50% more chance of attracting more traffic.
Pay-per-click ads are an effective way to directly reach high-intent prospects and appoint search marketing practices to reach out to targeted audiences leveraging premium paid reach. Here are PPC Adsspends recorded by Google AdWords and Microsoft Ads networks compared for growth over the recent years.
2019: Paid Search Ads 9.9% | Classified Ads 4.1% | Display Ads 8.3% | Social Media Ads 22.4% | VideoAds 16.1%
2020: Paid Search Ads 8.4% | Classified Ads 4.1% | Display Ads 8.6% | Social Media Ads 19.8% | Video Ads14.6%
2021: Paid Search Ads 9.3% | Classified Ads 4.2% | Display Ads 9.7% | Social Media Ads 16.4% | Video Ads 13.5%
Mobile is an altogether different segment of digital communication that caters to a large chunk of users actively engaging with apps and media communication of their mobile devices. It is a growing trend and is going to make a huge impact in influencing the digital marketing practices of businesses.
More than 90% of mobile users are encouraged to do purchases after seeing a mobile ad.
60% of users admitted that brand hammering and remarketing have been a reason to influence and drive their decision to make a purchase.
Over 50% of the advertising budget and marketing spend are allocated for mobile ads.