We are reaching the end of 2021. The last year has not been good across the world due to the grueling pandemic situation. A large number of businesses registered losses, and many of them even shut down. As the world is now ‘back to work’ and the markets have caught the momentum, there’s a lot a business can expect ahead of here in terms of demand, sales, and revenue.
And as we enter into the time of the year when people are going to celebrate the new beginning and cherish long-awaited festive holidays, we will see a surge in market demand. This will open up immersive opportunities to get you a boost in sales.
Every business is eyeing this opportunity and is looking to grab the most out of it. To stand out, you need to get your focus on some resourceful marketing ideas that will get you an edge over others this New Year.
1. Let New Year Resolution Be Your Focal Point
While you plan your promotional campaigns around the New Year holiday season, keep it around people’s New Year’s goals. Most people are likely to buy products and invest in schemes that get them to fulfill their resolution. Most of the resolutions, as per a Statista report, are around doing physical activity, eating a certain type of food, managing their finances, learning a new skill, or travelling to a certain place.
So, when you create your ads or prepare your copies, keep them aligned with these resolutions. Even if your product or purpose are not having any connection with any of these ideas, try to bring that in the advert communication you have with your audience, and this will get you a higher chance at conversions.
2. Convey Sustainability and Act Eco-Friendly
In the last five years, there’s been a 71 per cent rise in the searches for organic produce and sustainable goods. This clearly indicates how people are inclined towards eco-friendly and nature-conscious products. Increased environmental awareness and eco-awakening drives around climate change and global warming have been the key reason for people to adopt the green side of life.
This is the time when the ‘green sentiment’ is on a high. More people are looking to buy products that are environmentally conscious. If you offer them a product that is raised organically, follows the recycled path, is packaged using eco-friendly material or is delivered consciously, it is going to get the support of the people. A lot of e-commerce stores are adopting the green route, and if you have not done it yet, you should better get going green this New Year.
3. Create a Joint Promotion Combo
Bundled products are something that works best with the holiday season sale. This allows businesses to create gift packs and put interesting product options on the catalogue. You can put across different bundled offers built on New Year’s theme and promote them on your social media profiles or through affiliate partners. It will not just get you a promotional hike but will also convey a great deal about the range of your products.
This should be the sure way to get more attention from your value-conscious audiences and get better sales leveraging the impulsive holiday mood of your customers who want to be a part of the festive splurge.
4. Leverage Cause Marketing
Many e-commerce stores are already working around the concept of cause marketing by invoking the charitable and philanthropic side of marketing. This gets the people with generous sentiments to favour your business and buy a product from you to be able to contribute a part of the purchase towards a cause.
You can leverage cause marketing during this time of the year as people are most likely to give away for a cause as they start anew and fresh with the New Year. You can use social media marketing or even create email campaigns to promote your product with a promise to pay a part of the sale to a charitable or noble cause. This is how you can really create a difference in the way you reach out to your prospects to get you an edge with marketing as you hit the New Year.
With these New Year marketing ideas, you can act more inventive and appealing with your approach to sales in the approaching holiday season. Try to bring a fresh perspective of marketing that best supports your idea of business and work around your instinct to connect with your customers using these tactics at the base. This should get you a certain boost in visibility and engagement, and you’ll have a higher chance of realizing sales this holiday season.