If it’s been long and hard time for you to chase prospects through costly promotions and repetitive efforts you need to build a sustainable channel of marketing offering a steady influx of customer inquiries and leads.
You need to rope in inbound marketing strategies and implement it in your marketing program to build a more constant and expansive user acquisition channel. The inbound practices are going to organically build a lasting and stronger user funnel to help you perform high on the vital marketing metrics like higher adaptation rate and better customer lifetime value.
While you plan to adopt and implement inbound marketing in your system, you need to keep a keen eye on the performance stats and market trends. This is how you can get a better control of the function and drive it to deliver better results for your business.
Before we dive into the immersive stats data, lets’ first understand what inbound marketing means in the real sense of application.
What is inbound marketing?
Inbound marketing involves building organic marketing strategies to create a targeted market penetration and pull through intensive content-driven programs and practices across the business channel.
Key stats on inbound marketing
As you start with your inbound marketing program, there are some key user and service stats that provide important insight on how to approach and implement inbound tactics and appoint strategies around it. These stats can be broken into different addressable segments that get you precise indications and clear insights.
Inbound marketing stats for SEO
Search Engine Optimization or SEO is one of the most popular and used methods of inbound marketing. It is a great way to build the organic presence of the business by acquiring search engine positions. It helps users to search your business by looking for you on search results through relevant keywords and you got to have the ability to comprehend market propensities and ascertain user trends by researching, spotting, and analyzing stats.
Here are the most important inbound marketing stats dominated by SEO:
Over 96% of users use Google for making searches.
93% of users route to an online service or platform through a search engine.
According to 89% of marketers, SEO is highly effective and thriving.
Over 70% of people search for a business online before buying or subscribing to them.
Over 70% of B2B users do a product search online.
33% of businesses in the small and mid-segment have their websites optimized for engine searches.
The customer closure or conversion rate with online searches is 14.6% while it is less than 2% at the traditional turf.
More than 23% of e-commerce orders are served by organic searches.
Inbound marketing stats for content marketing
Content marketing is the practice of building and driving a marketing communication and engagement program using various audience-targeted content resources and assets. These include blogs, guides, whitepapers, infographics, and videos to attract and engage audiences to make them respond and behave to serve the underlying communication agenda and business bottom line.
Here are the vital inbound marketing stats around content marketing:
53% of businesses are into content marketing and almost all of them publish content daily.
Businesses creating content get to see 6 times more conversion than companies that don’t.
You can double the conversion rate at any point in a business by creating content.
Over 88% of marketers are already using content marketing.
69% of marketers have a content strategy plan documented with them.
The average cost of content marketing is 60% lesser than that of traditional marketing.
The lead acquisition rate of content marketing is more than 50% higher than traditional marketing.
Inbound marketing stats for social media marketing
Social media involves reaching out to audiences and promoting a brand on social forums and media platforms like Facebook, Instagram, LinkedIn, and Twitter. These are more of a customary ground for ventures to build their presence and connect with the increasingly growing active digital community that gives them the high promise of brand building and business.
Let’s read through the key inbound marketing stats for social media marketing:
91% of all standard corporate businesses in the organized market have started using social media.
86% of people on social media do some activity on their profiles on a daily basis.
77% of users incline to buy from brands they follow on social media.
65% of businesses utilize social media to conduct and acquire customer feedback.
Over 70% of businesses mark brand awareness as a critical business KPI.
Around 60% of marketers use social media to generate leads and acquire customers.
More than 50% of people follow brands on social media to explore and research different products and services.
Invest in an inbound marketing strategy today
Moving with a plan that gets you the long-term value and sustainable reach in acquiring customers is a way to invest in a more comprehensive and lasting act of marketing. With inbound marketing, you are breaking through the channel of organic engagement that is purely based on creating the marketing pull leveraging different content and communication resources. This is a steady and compelling practice that gets you stable growth without involving heavy direct costs as in the case of PPC, Affiliate, or Influencer Marketing.
Inbound marketing is your long game and you need to consider it if you are planning to stay there and build a thriving business asset. Connect with our digital marketing services experts to get help with a results-driven inbound marketing strategy aligned with the format and type of service that best suits your business.