To get your website ranked on SERP results can be a challenging bet. You may keep pouring in efforts for long to find no results at all. Or it may just get too unsure about the consistency and growth of ranks. While Search Engine Optimization can be a tough task at hand that is too unpredictable to depict for results, there are different organic practices that you can follow to get you traffic without showing up on the higher search positions.
Going with these tried and tested techniques and practices you can get more organic traffic on your website and acquire more users through the web funnel. Let’s discuss each point separately:
1. Focus on Guest Postings:
Let’s take a case. You want to achieve search engine page rank through the search term ‘SEO Services Agency‘. There are over 14 Crore results from this search term and you have thin chances of coming on the top results soon with the key phrase.
Instead of working hard on pushing your rankings up through search engine optimization of your own pages for a particular keyword, you can leverage high-ranking domain positions of high authority sites through guest posting. So, here you have to look for websites that receive a good volume of traffic and are popular among users from your target segment.
So, if you want to reach out to users for the search term ‘SEO Services Company or Agency’ you have a good opportunity lying ahead with platforms like Moz and Ahrefs. With your posts on these sites, you can get domain-wide visibility, relevant market exposure, and access to quality leads.
2. Get Benefited from Event-Based Market Shifts:
To be successful with your efforts in any business you need to keep a keen eye on market trends, events, and opportunities. In the current situation when you can see physical retail going through a hard time, you can see a lot of development and movement happening around the online space.
As an e-commerce business, you can replace the existing players and build your dominance in your niche. Here, you need to keep a check on your competitor and their bestselling products or services and look if you can build your offerings replacing those with your brand value proposition.
Look for the keywords that have higher-than-usual volume and lower competition to achieve faster results. Or just get a promotional story done around it through an influencer and push it across your audience networks to build an endorsed organic reach with the event-based shift of offerings to acquire an early advantage in the segment.
3. Go for Video Marketing:
Videos are the fastest-growing mode of digital communication. Video-based content is easy to interact with and consume. It is more interactive and engaging than any other format of content. Not just because it is highly relevant and effective for new-age online communication, it has strategic importance with regards to searches.
As most of the competition on searches is around text-based content, you have a hard time reaching on top with the image or text-based search results. On the contrary, if you promote your video content on the same topic, you have less competition to face and more chances to show up on top of the search results dedicated to videos.
This will drive the users who find you on top of the video results to your website helping you to generate organic traffic going beyond the competition of the tough-to-crack conventional search ranks.
4. Content is Still the King:
It’s been since always that content is considered the most important part of digital media and online marketing. There’s nothing that adds to the wholesomeness and credibility of your page more than the quality content displayed on it. No marketing techniques or trick works without the support of the right content.
So, when you have good content on your site, which is created keeping the target audience in mind and has been checked and optimized for quality, you will have more users retained to your pages and will have high on-page time and better lead scores.
Going with a well-appointed content plan, you can reach out to the right audience putting along tactical communication and engagement drives to pitch your services and meet the underlying purpose of your business. With resourcefully planned content you can create marketing funnels and drive promotions to meet your brand objectives and conversion goals. So, always invest in building great content that works for you in your business. It’s going to build the base for your organic marketing framework and get you to attain a higher volume of organic traffic.
5. Put Infographics on Niche Network Forums:
Creating expressive visuals and infographics takes your presence across the social networks to a higher order of engagement value and prominence. With this, you get to go beyond the regular course of content and put across something that attracts your users and gets them to consume more information interestingly and effortlessly. Here, you can pick on topics that are relevant to your niche and choose to display and present tips and facts that interest your audiences.
This can include industry or business statistics, graphs, or text-based graphics to present your topical information and idea in a compressed, unified, and minimal form. While you do this, keep the platform theme and the audiences you are targeting in mind. You can take inspiration from various similar works and look into how your competitors are doing this across the network forums and social platforms.
This will help you increase your brand visibility and you can well utilize it to tell your brand story, pitch your product, or put across performance data in a visually captivating way. Here, you may just repurpose or recycle the content from your blog posts, videos, or social posts to emphasize and amplify what you have researched thoroughly or what builds unique value, to get a new perspective of communication through graphics reloaded content.
Growing your web traffic organically doesn’t come easy. It takes in constant focused efforts in a planned manner. As people tend to believe, it is not just SEO and search engine marketing that gets you organic traffic but there are various practices beyond the tangent of SERP results that can fetch you visitors through the organic channel.
The points listed above are the techniques that can be employed and put into practice to steadily increase the organic footfall on your website without investing any real money or involving promotional efforts. Just plan these out in the right order and a combination of events going with a defined schedule and the context of communication that works with your business. You will have the organic traffic flowing!