Your reputation on the web revolves around your content. Irrelevantly created and wrongly placed content can get you a failed communication and build a wrong impression of your brand. At its worst it may scare away your audiences and upset your prospects, turning out to be a loss of opportunity for you.
On the other hand, if the content you build is well-researched, focally outlined, relevantly framed persuasively written, and rightly established, you can get it to get great results.
That’s how content can make or break your game and decide your fate in business.
The idea here is to sell your content before you sell your stuff. And that is only possible when you create content that builds a connection with your audiences and resonates with their needs best depicting your purpose of communication and serving the bottom-line of your business.
And the best way to know the efficacy of your content is to find how much it is valued and endorsed by the audiences. And this can be tracked and established by how much your content is shared across audience networks and social forums in your realm of digital reach.
And that can be done only when you have your content plan backed by productive ideas and value-defining trends to help you build high-quality engaging content that is worth sharing.
Here are the 6 tips to help you out!
1. Create Content that Ignites an Emotional Response
If you compare the advertising content across the mass-media communication timeline, you will find a vast difference in the way content is produced and presented over time. However, at its base, it has the same extent of engagement and levels of emotions to cater to.
A study conducted at the University of Pennsylvania established that the content that triggers emotions, like happiness, hope, belongingness, fear, anger, or even mourning, has a high potential to be shared. If you are able to tap them right and get to evoke the emotions of your target audiences your content is most likely to be shared.
2. Do Competitive Research
Knowing what competitors and similar brands are doing is one assured way to get a content plan created that works for you. The best thing about it is that you get to learn from their works of explorations and trials and this gets you to skip the efforts that go in building content ideas from scratch and optimizing them to get favorable results in the process.
Competitive research helps you to not just refer to a practicable content marketing solutions framework and build a sustainable action plan but also gain important data-driven insights and statistical trends on how things work in a real scenario.
3. Create Useful Content
The content you share should offer a certain value or utility to your users. This value can be anything from helping your users to find a solution to some problem, helping them take some decision, or just getting them entertained, going with the situation and purpose of communication.
So, how does this help? Well, it is widely established and proven by experts that people like to share anything that may help others. This gives them a sense of crusading pride and a feeling of accomplishment to get some valuable content shared with more people before anyone else does. This is how rare and appealing stuff moves across fast and gets viral on networks like WhatsApp and Facebook.
4. Do your Research to Pull off Effective Content
While you are creating content do your research to get the best topics and dialogs covered for your audiences getting the most valuable, resourceful, and authentic information on board. You can get help with tools like MOZ, SEM Rush, and Aherfs in choosing your topic and doing keyword research. With these tools, just as you put your idea across you can see various suggestions across the spectrum of search.
You can also go through the detailed metrics and see how the results compare. This can get you to easily discover and establish how it is going to work for you in your situation. This can get you to create content that focally targets your audiences and this makes it resonate with the audiences and get it highly shareable through the audience network.
5. Tell a Story
Audiences don’t like to be chased for sales or persuaded to serve your business goal. They like the human connection you build with them by communicating with them socially. The more friendly, relatable, and comfortable you get with your communication, the more chances you have to win their attention and trust.
The best way to do this is by telling a story. Work around a theme and a plot that narrates your thoughts, experiences, and ideas as a business in the form of articles, vlogs, and podcasts. This gets them to enjoy the business communication in its most malleable and palatable form. And that makes it highly sharable by your audiences.
6. Incentivize for Quick Wins
Rewards and freebies are everyone’s favorite. If you are looking to win the immediate attention of your users, you should go for incentivizing and introducing schemes by asking your users to participate in a giveaway contest or subscribe for a deal or just grab a flash discount offer to avail free or extra benefits with you.
You can link the incentive plan with a promotional offer and referral scheme. This can help you encourage the participants to share the content within their network as they get to avail offer in return. This will get you immediate and keen responses and get you a higher intensity and count of sharing, getting you an expansive reach in lesser time.
Final Thoughts
Creating content that is worth endorsing and promoting is not easy. You need to explore ideas, research and analyze trends, experiment through workable options, do your testing, and control and optimize quality to get there. Doing all this, you are definitely going to get help with these long-established and proven techniques to get you close to your piece of sharable content.
All you need to do is look for ideas and practices that best serve your requirements and you will have the most effective and appealing content created with high potential to be shared across digital networks.