If you are familiar with different digital marketing practices and have applied those in your business, you know how important SEO is for any business to operate online these days.
It gets you high ranks on search engines and is certainly a great way to assure viable business presence and reach with online searches. You must have been following guides and building strategies to push up your ranks on SEPR by applying various techniques – explored, suggested, and based on random experiments.
There are many on-the-record theories and practices that are talked about excessively and are used by almost every digital marketer. But there are ways beyond these run-of-the-mill techniques that let you effectively boost your ranks organically on search engines and get long-lasting all-encompassing results.
So, which are these three least talked-about ways that can prove great for boosting your SEO? Let’s peep in:
1. Build a Content Strategy
A comprehensive SEO strategy is not complete without a good content policy. As you build content around topics that speak about your brand and the underlying customer goals, you get more relevant traffic to your site.
If this content is written and presented well, you get more hits and better engagement value. The users stay there for longer and add to the dwell time and build better traffic scores. These metrics send signals to the search engines that your site is liked by your users and this is given a great weightage in terms of identifying the site authority and you rank up!
So, keep posting quality blog posts, infographics, e-papers, videos, and every valid material that can attract and engage your user. Building the right content strategy helps you to act effectively and stay relevant across the customer journey funnels. And this allows you to connect the dots of what, why, how of your communication and make them work in tandem to create great value through content.
Understand this fact – if your user is happy with you, Google is happy with you. Concentrate on creating and strategizing content for users and you will be good!
2. Build Better UX
Now, what does UX (User Experience) has to do with gaining results with SEO. Well, knowing the fact that it is all about how users react to your website and respond to your communication that gets you better search authority, you can’t expect your SEO to do well without having your UX done right.
So, you need to take the best care of how you receive your users on your site. Looking at these points should help:
- Fast page loading speed
- Structured layout format
- Smooth and intuitive navigation
- Neat, responsive, and contextual communication
- Clear headings, titles, alt-texts, and headers
- Acknowledging events, optimized forms, and easy check-outs
As you follow these UX practices make sure you have made your website responsively work across different display screens and rendering formats. To cover the most ground reaching out to every user that forms your audience base. With more users staying there on your site for a longer time and responding positively, you can see great results with SEO coming quite visibly.
User Experience makes for a big reason for clients returning to your website and showing loyalty towards your business. This has a considerable impact on your SEO standings.
3. Leverage Voice Search Technology
It doesn’t need to be said, that most of the searches today are being done on mobile phones. Users take up mobile searches to find a nearby restaurant, the best dance class around, babysitting tips, the best movies released, and so more on their mobile devices. And they are doing this more while they are on-the-move or multitasking.
The mobile searches appear to be a different scenario altogether. Here, users are not in a laid-back posture and on the contrary may be doing simultaneous tasks.
This shift in search behavior makes voice searches an ever-relevant technology that you should adopt to boost your Search Engine Optimization results.
To make your website reachable through voice commands implement the SEO techniques and keywords that work best in this scenario as per your context. Best if you can integrate it with AI chatbots driven by voice commands. This would further help you make it more convenient and easier for users to connect with your services and help you be in control of the mobile-driven voice technology even better.
Going with some new popular technology helps you resonate with the users. And voice search can do just that for you to help you route through new user search behavior and boost your SEO profile.
Adopting these 3 practices for search optimization is a sure shot way to boost your SEO results. And this is how you are going to get through the toughening competition and save a lot on cost, as you invest in these underrated SEO practices that fetch long-lasting sustainable results.
If you would like to take help doing it more assertively you can connect with the SEO services company that should get you effective results guiding you all the way to organic success best responding to your requirements.