Instagram has started testing ads in the shop Tab. The feature is under testing in the USA. The Ad images will appear in carousel form or a single image. A bunch of retailers has enrolled for the testing. Right now they are targeting mobile users. The result has been satisfactory so far.
The team Instagram is closely monitoring consumer sentiments in order to strike a balance with content and advertisement. It is expected that the feature will be globally rolled out soon.
Word of Wisdom from Sage:
The feature will help retailers specifically target consumers who are ready to buy. It will undoubtedly result in increased sales and profit.